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First Course

Culinary Program, Keene NH

First Course, a 16-week culinary training program, needed more students. They also needed more restaurants and other food service employers to provide internships and hire their graduates. We worked with First Course to create a brochure, rack cards, posters and other print materials to show and tell some success stories.

These materials were distributed to professionals at referring agencies, and also to schools, employment offices and libraries. New students have found their way to the First Course kitchen. And local food industry professionals are discussing ways they can get involved with this innovative program.

We used the photos and stories behind these materials to generate publicity. Inspiring and informative stories in newspapers and magazines helped created even more buzz about First Course.

www.firstcourse.org